There are specific details that should be considered before creating an event. Once you have all of this information on hand, you are ready to create an event.
- The name and address of the venue.
- The dates and times of all of the event's occurrences.
- The price and number of tickets available in the venue.
- The images and copy that will be used to market the event.
If you have already created an event and would like to create a second occurrence of the same event for a different date and time, use the Duplicate an Event function to copy an existing event. Due to changes made to event info, please avoid duplicating events that were created before July 2019.
Navigate to the Venue list and search to see if the venue for the event is already created. Select it from the list and verify the name and address of the venue. If it is not already created then select the green "+" button to create it.
If your event has any reserved seating you will need a floor plan in your venue. If an ideal floor plan does not exist in the venue then you can Create a Floor Plan in the Venue that matches the event's layout.
The event name is what will be displayed in big bold text on the event page and ticket. The venue should exist if you checked the Venue list ahead of creating the event. If not, you can select "+ New Venue" and create it here. The floor plan will be selected later in the event creation process.
Select a Category from the list of options. Event categories are displayed across the top of the ticketing site where your event is hosted so that ticket buyers can filter by event category and run across your event. Select the best option from the list categories.
The timezone for the event will default to the timezone in your organization settings.
Choose One-Time, Ongoing, or Recurring for your event type.
One-Time - A one-time event is an event that occurs on a specific date at a specific time. A ticket buyer must show up on that date, at that time to attend the event. The vast majority of events are "one-time" events. If your event spans multiple days, you'll be able to select start and end times on separate days.
Ongoing - Typically for zoos and museums, ongoing events allow you to sell tickets to a space that is open multiple days throughout the week. A ticket buyer may show up anytime that the venue is open to attend the event.
Recurring - Recurring events refer to multiple occurrences of the same event. For example, a theatre production has a single show (event) with multiple performance dates (occurrences). Recurring events are also useful for classes, workshops, and tours.
If you'd like to create a Recurring event, check out our support article on Recurring Events.
In the Event Date field, select the date of your event. Then, choose a Start Time and an End Time for your event. If your event spans multiple days, click the Multi-Day Event button to choose a Start Date and Start Time and then an End Date and End Time.
As of September 2019, events can be set a "private" or "public". A public event is fully visible on ticketing sites and search. A private event can only be accessed via a direct link. There will be an indicator for private events that will be shown in the event list and on the event summary page so you can easily identify any event set to be not visible. When creating an event, "Public" will be the default selection.
Either Drag & Drop an image over the Main Image area or click the cloud icon to browse your computer for an image. When you've selected an image, click Crop & Save to add the image to your event. The Main Image for your event will be displayed both as the thumbnail for your event listing as well as the large image on your event page.
Your main image should be at least 500 x 500 pixels in resolution and you will be prompted to crop the image to a square upon uploading it. Don't have images ready for your event? You should still upload some Placeholder Images until you're able to procure a couple of your own!
Either Drag & Drop an image over the Featured Image area or click the cloud icon to browse your computer for an image. When you've selected an image, click Crop & Save to add the image to your event. The Featured Image for your event will be displayed in a rotating banner above the event list on the home page of your ticketing partner's site if your event is featured. As an event creator, you do not have the permission level to feature your own event but you should have a high resolution photo uploaded for your event in case it is featured.
Your featured image should be at least 400 x 1000 pixels in resolution and you will be prompted to crop the image to a rectangle upon uploading it. If you'd like to have your event featured, simply reach out to your support contact to have them select your event. They have portal-level access that will allow them to feature your event.
The Event Description field is required in order to proceed with adding your event and is where you'll communicate all of the important details about your event to your ticket buyers. Place the most important and keyword-rich info for your event at the beginning of this field to ensure good SEO for your event as the first 400 characters will serve as the metadata for your event.
Click Continue to save your basic event settings and proceed to create tickets for your event.
To create tickets for your event you will need to create a Ticket Category. Ticket Categories allow you to configure general admission or reserved tickets for your event, specify specific sales start & end dates for your tickets, create multiple price levels for your tickets, and control whether or not online customers will be able to purchase certain tickets.
Add a floor plan if your event has any reserved seating ticket categories. If your event has both reserved seating and general admission then you will need to add a general admission section in your floor plan.
Click the "Create Your First Ticket" image to open the Ticket Category dialogue and name the first set of tickets.
In the window that appears, name your Ticket Category. This name will appear when the ticket buyer is selecting their tickets and will also be printed on their physical tickets. If there is a floor plan, you will select a color for how you would like the seats to be displayed on the floor plan.
Specify whether the tickets in this group will be General Admission or Reserved. If your tickets are General Admission, specify the number of tickets available. If there is a floor plan, the quantity for both kinds of ticket categories is determined by the number of seats assigned in the floor plan editor.
Select "Save Ticket Category" to move to the next step.
Now you will be prompted to add a Ticket to the Ticket Category that was just created. Specify a price for the ticket, name the price, and specify whether this price level will be available for purchase online. You will also be able to specify when sales will start and end for this ticket.
Set the price of your ticket, keeping in mind that this price does not include ticket fees. You will be able to control whether the ticket fees are displayed to your ticket buyer from the edit event page once it has been created.
By default, these tickets will be available to your customers online. When creating multiple tickets, you can use this toggle to hide certain tickets from your online customers if you'd only like your box office staff to have access to them. A common application of this functionality is to create a higher-priced, offline ticket for your box office staff to use when guests show up at the door. This incentivizes online purchasing and ensures that none of your online ticket buyers accidentally purchase the higher-priced ticket.
Sales Start & End
By default, these tickets will go on sale as soon as the event is created and will go off-sale at the start of the event. You may use the two separate drop downs for Ticket Sales Begin and Ticket Sales End to adjust these settings.
Click the 'Add ticket to defaults for the venue' toggle to add this ticket category and price level to the default settings for your venue. The next time you create an event with this venue, any default ticket Inventories and price levels will automatically populate in the ticket settings for the event. You can manage your Default Tickets for your venue from your venue settings.
Add more Categories or Ticket Prices
Click the Add Ticket button to create another price within the same Ticket Category, or click the Add Another Category to create a new group of reserved or general admission tickets. When you have created all of the tickets for your event, click the Continue button to save your event.
Assign Reserved Seating (if applicable)
If you have created any reserved tickets, you will be prompted to "Assign ticket categories to your seating chart". For information on how to do this, see our Assign Reserved Seating support article.
Now that your event is created, you can either edit a handful of additional settings or toggle your event Active, publishing it on the front end of the site to begin selling tickets.
Click the small carrot icon next to the Event Basics card to edit the name, date, images, description or other basic information for your event.
Click the small carrot icon next to the Ticket Settings to edit any of your Tickets for the event. By default, the processing fee will be displayed to the ticket buyer as a separate line item at checkout. You can use the toggle for Ticket Fees on the Ticket Settings card to hide the processing fee in the price of the overall transaction.
The default ticket delivery methods for your event are pulled from the settings of your event. Click the carrot icon on the Delivery Methods card to select or deselect delivery methods for this event.
When the card expands, you will see each of the ticket delivery methods that have been created in your organization settings. Select or deselect each delivery method to control the options that will be given to your ticket buyers at checkout. Click Save to update the delivery method options for the event.
If you need to add a new ticket delivery method, see the support article Add a Ticket Delivery Method
Click the carrot icon next to the Event Contacts card to add contact information for the staff of the event.
When the card expands, click the green "+" button to open the configuration window for a new contact. Specify the Type of contact, provide a Name, and enter a Phone Number and Email before clicking Save to add the contact. Click Save again to close the contact card and return to the Edit Event dashboard.
After your event has been toggled Active and you are satisfied with your basic event settings, click the Dashboard button to view the sales activity and orders for your event.