Navigate to the Events tab in the main navigation and click the green "+" button to open the event creation workflow.
If you have already created an event and would like to create a second occurrence of the same event for a different date and time, use the Duplicate an Event function to copy an existing event.
Name your event in the Event Name field.
Click into the Venue field to see a dropdown list of existing venues. If you have already created a venue in the system, simply begin typing the venue name in the Venue field and select the venue when it appears. If this is your first time creating an event or you need to add a new venue for this event, click the +New Venue button. In the New Venue window that appears, name your venue and add a Google verified address for it's location. Click Save to add your venue to the system and select it for this event.
The location and contact information for the venue you select will be displayed on the event page and also determines the seating chart templates that you'll be able to pull into this event if you have reserved ticket types and assigned seating.
Category and Time Zone
Select a Category from the list of options. Event categories are fixed and display across the top of the ticketing site where your event is hosted so that ticket buyers can filter by event category and run across your event. Don't see a category that perfectly matches your event? Don't fret, just pick one that's close! Event categories are simply an additional tool that ticket buyers for other events in your community can use to discover your event. The event category you select will never limit your event's exposure.
The timezone for the event will default to the timezone in your organization settings.
Choose One-Time, Ongoing, or Recurring for your event type.
One-Time - A one-time event is an event that occurs on a specific date at a specific time. A ticket buyer must show up on that date, at that time to attend the event. The vast majority of events are "one-time" events. If your event spans multiple days, you'll be able to select start and end times on separate days.
Ongoing - Typically for zoos and museums, ongoing events allow you to sell tickets to a space that is open multiple days throughout the week. A ticket buyer may show up anytime that the venue is open to attend the event.
Recurring - Recurring events refer to multiple occurrences of the same event. For example, a theatre production has a single show (event) with multiple performance dates (occurrences). Recurring events are also useful for classes, workshops, and tours.
If you'd like to create a Recurring event, check out our support article on Recurring Events.
In the Event Date field, select the date of your event. Then, choose a Start Time and an End Time for your event. If your event spans multiple days, click the Multi-Day Event button to choose a Start Date and Start Time and then an End Date and End Time.
Either Drag & Drop an image over the Main Image area or click the cloud icon to browse your computer for an image. When you've selected an image, click Crop & Save to add the image to your event. The Main Image for your event will be displayed both as the thumbnail for your event listing as well as the large image on your event page.
Your main image should be at least 500 x 500 pixels in resolution and you will be prompted to crop the image to a square upon uploading it. Don't have images ready for your event? You should still upload some Placeholder Images until you're able to procure a couple of your own!
Either Drag & Drop an image over the Featured Image area or click the cloud icon to browse your computer for an image. When you've selected an image, click Crop & Save to add the image to your event. The Featured Image for your event will be displayed in a rotating banner above the event list on the home page of your ticketing partner's site if your event is featured. As an event creator, you do not have the permission level to feature your own event but you should have a high resolution photo uploaded for your event in case it is featured.
Your featured image should be at least 400 x 1000 pixels in resolution and you will be prompted to crop the image to a rectangle upon uploading it. If you'd like to have your event featured, simply reach out to your support contact to have them select your event. They have portal-level access that will allow them to feature your event.
The Event Description field is required in order to proceed with adding your event and is where you'll communicate all of the important details about your event to your ticket buyers. Place the most important and keyword-rich info for your event at the beginning of this field to ensure good SEO for your event as the first 400 characters will serve as the metadata for your event.
Click Continue to save your basic event settings and proceed to creating tickets for your events.
To create tickets for your event you will need to create a Ticket Inventory. Ticket Inventories allow you to configure general admission or reserved tickets for your event, specify specific sales start & end dates for your tickets, create multiple price levels for your tickets, and control whether or not online customers will be able to purchase certain tickets.
Click the Click Here to Create Your First Ticket button to open the Ticket Category window.
Ticket Inventory Name
In the window that appears, name your ticket in the Ticket Inventory Name field. The ticket name will appear when the ticket buyer is selecting their tickets and will also be present on their physical tickets.
General Admission or Reserved?
Specify whether the tickets in this group will be General Admission or Reserved. If your tickets are General Admission, specify the quantity of tickets available. After choosing a either General Admission or Reserved, click Save Category.
The quantity of tickets available for a Reserved Ticket Inventory will be determined by the number of seats you assign them to in your seating chart for the event.
Now you will be prompted to add a Ticket to the Ticket Inventory you've just created. This is where you will specify a price for the ticket, name the price, and specify whether this price level will be available for purchase online. You will also be able to specify when sales will start and end for this ticket.
The name of the ticket will be displayed to the ticket buyer along with the Ticket Inventory Name.
This is the price of your ticket. You will be able to control whether the ticket fees are displayed to your ticket buyer from the event management dashboard for your event once it has been created.
By default, these tickets will be available to your customers online. When creating multiple tickets, you can use this toggle to hide certain tickets from your online customers if you'd only like your box office staff to have access to them.
A common application of this functionality is to create a higher-priced, offline tickets for your box office staff to use when guests show up at the door. This incentivizes online purchasing and ensures that none of your online ticket buyers accidentally purchase the higher priced ticket.
Sales Start & End
By default, these tickets will go on sale as soon as the event is created and will go off-sale at the start of the event. You may use the two separate drop downs for Ticket Sales Begin and Ticket Sales End to adjust these settings.
Click the 'Add ticket to defaults for the venue' toggle to add this ticket category and price level to the default settings for your venue. The next time you create an event with this venue, any default ticket Inventories and price levels will automatically populate in the ticket settings for the event. You can manage your Default Tickets for your venue from your venue settings.
Click the Add Ticket button to create another price within the same Ticket Category or click the Add Another Category to create another group of tickets. When you have created all of the tickets for your event, click the Create Event button to save your event.
If you have created any Reserved Tickets, see our Assign Reserved Seating support article for guidance on adding a floor plan to your event and assigning your reserved tickets to specific seats.
Now that your event is created, you can either edit a handful of additional settings or toggle your event Active, publishing it on the front end of the site to begin selling tickets.
Click the small carrot icon next to the Event Basics card to edit the name, date, images, description or other basic information for your event.
Click the small carrot icon next to the Ticket Settings to edit any of your Tickets for the event. By default, the processing fee will be displayed to the ticket buyer as a separate line item at checkout. You can use the toggle for Ticket Fees on the Ticket Settings card to hide the processing fee in the price of the overall transaction.
The default ticket delivery methods for your event are pulled from the settings of your event. Click the carrot icon on the Delivery Methods card to select or deselect delivery methods for this event.
When the card expands, you will see each of the ticket delivery methods that have been created in your organization settings. Select or deselect each delivery method to control the options that will be given to your ticket buyers at checkout. Click Save to update the delivery method options for the event.
If you need to add a new ticket delivery method, see the support article Add a Ticket Delivery Method
Click the carrot icon next to the Event Contacts card to add contact information for the staff of the event.
When the card expands, click the green "+" button to open the configuration window for a new contact. Specify the Type of contact, provide a Name, and enter a Phone Number and Email before clicking Save to add the contact. Click Save again to close the contact card and return to the Edit Event dashboard.
After your event has been toggled Active and you are satisfied with your basic event settings, click the Dashboard button to view the sales activity and orders for your event.