Mailchimp is a marketing automation platform and an email marketing service. By connecting your ticketing account to your Mailchimp account, you can automatically sync your customers to lists in Mailchimp to be used for sending email marketing campaigns.
Connect Your Mailchimp Account
Navigate to the Settings tab in the main navigation and select the Integrations card.
On the Mailchimp card, click Register.
After clicking Register, click Settings to begin configuring the Mailchimp integration.
Place your Mailchimp API Key in the API Key field, then click Next.
Login to your Mailchimp account, click on your user account in the upper right corner, and click Account in the dropdown that appears.
In the sub-navigation that appears, select Extras and then scroll down and click the Create a Key button. Label your new API Key so you know what that key is being used for. Copy the API Key and paste it into the API Key field in our admin page.
Boom! You're Mailchimp is connected. Upon adding your API Key, you will land on your Mailchimp integration Settings where you can configure your Merge Fields. Merge Fields allow you to connect pieces of information collected through ticket sales to your Merge Tags in your Mailchimp list.
Sync With Mailchimp
Using Mailchimp Sync, you can automatically sync your customers to a Mailchimp List. Navigate to the Sync tab in the Mailchimp menu.
You have two syncing options:
- Manual Sync - Sync manually selected customers
- Event Sync - Sync customers who attended a specific event/events or a category of events (i.e. Festival, Arts & Theatre, etc.) or create automatic sync events
Click the Sync Manually button from the Manual Sync card.
Select the list in Mailchimp that you would like to sync contacts with (you may need to create a new list in Mailchimp first) and then search and select the customers you want to sync to Mailchimp. Click the Sync button to add the selected contacts to the Mailchimp list.
This is a one-time manual sync of your existing customers. Come back and repeat these steps to manually sync additional customers or use the Sync By Event option to set up automatic syncing of new customers.
Click the Sync By Event button from the Event Sync card.
Select the list in Mailchimp that you would like to sync contacts with (you may need to create a new list in Mailchimp first) and then select the event attendees you want to sync to Mailchimp.
- Attendees from all events - Sync customers from all events
- Attendees from selected events - Search and select to sync customers who have purchased tickets to any past or future event(s)
- Attendees from selected categories - Sync customers who have purchased tickets to events in specific categories
Choose to either automatically subscribe customers who purchase tickets to these events in the future or leave Subscribe turned off to make this a one-time sync. Click the Sync button to add the selected contacts to the Mailchimp list and turn on the auto-sync if you have Subscribe toggled to Yes.
The ‘Batches’ option in Mailchimp will allow you to see the past 7 days history of batches. Batches are created any time there is a sync.