Why is creating an event content plan so important to being successful in ticketing? As a media company, you have one asset most other ticketing brands do not, access to a local audience. With a well put together content plan you will be able to easily show event creators how they will get access to that local audience in a clear, marketable way.
So, why is event content so important to being successful in ticketing? While there are a ton of reasons creating event content can be beneficial to you, the media company, there is one main reason why it could determine your success in ticketing. Event content and access to a local audience is the main differentiator between you and other national ticketing brands. The access to your local audience is why event creators will want to choose your ticketing brand over others like Eventbrite, Brown Paper Tickets, Etc. Access to your local audience is why event creators will be enticed to choose your ticketing portal over these other national companies time and time again. A content plan will help you show how you are giving the event creator this access in a clean and marketable way.
Creating event content also gives you the opportunity to build relationships with the members of your community who are putting together these local events. You build these types of relationships through working towards a mutual goal, to sell more tickets. When you create content, always share it with the event creator. In turn, this results in that person sharing your content on their platforms and creating an overall sense of loyalty to your media company. When event creators can see that you are putting in the effort to get their tickets sold it goes a long way.
The last piece of the why is a bit more obvious. You create event content to sell more tickets and attract more event creators. The more you put your ticketed events out in your media company the more tickets you are likely to sell and the more event creators will want to work with you in the future. If you’re actively helping event creators get more butts in seats, you’ll attract other event creators that will want those same results. On that same note, if you are presenting your media company as the go-to spot for things to do on any night of the week, ticket buyers and the local community will start to turn to you as that resource. This results in boosting your audience reach and expanding your presence in your community.